All Things Commerce X Redeal
Redeal campaign elements are used to engage first time visitors and customers at both ends of the funnel. They refer their friends to discover Moomin and join the Moomin Fanclub.
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About Moomin
All Things Commerce (ATC) is marketing the well-known Moomin products and books based on the Moomin tales worldwide. An important objective for ATC is to grow their lead acquisition with an increase of high quality traffic and to acquire new members to the Moomin Fanclub. This is how they are using Redeal to achieve that.
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Engaging with the fans of Moomin
Redeal campaign elements are used to engage first time visitors and customers at both ends of the funnel. They refer their friends to discover Moomin and join the Moomin Fanclub. This creates a new source of relevant traffic with a high conversion rate and additional sales. It also improves retention and brand loyalty by engaging existing visitors and customers as ambassadors for the Moomin brand.
Site Wide
Corner widget campaigns create site-wide coverage without being intrusive. A neat little
flag in the corner of the website engages all visitors to join the Fanclub, refer their friends and gives them an incentive to convert to order at the same time.
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Fanclub pages
Triggerbee elements are used on the Fanclub pages to trigger these campaigns, enabling Moomin fans to sign up to the Fanclub, refer their friends to join the community and be rewarded instantly without leaving the website session.
Order confirmation page
Referral campaigns automatically triggered on the order confirmation page after a purchase is completed. This is a great way to extend the user session on-site with new customer engagement to increase the repurchase rate and sharing a recommendation at the same time.
Funnel Performance
Values above are based on campaign period June - August 2021
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Erica Terranova Growth Marketing Lead
All Things Commerce
"I am very happy with Redeal's contribution to our lead acquisition goals. Redeal can effortlessly connect with all the other tools in our kit, and has delivered great results in engaging new leads and convince them to refer their friends.
The Moomin Fanclub is very special, and it was important to find a way to improve our lead acquisition without compromising the customer experience.
I think Redeal has delivered excellent results in that regard and I can recommend it to any company interested in testing the power of referral campaigns to increase lead acquisition and revenue."
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A seamless UX is generating:
- High brand engagement and CTR.
- Substantial increase of high quality traffic with an above average conversion to order.
- Strong acquisition of new Moomin Fanclub members with a high follow through in the referral-campaign flows to invite their friends to also join the Moomin Fanclub.
A realtime connection to the Voyado CDP makes Redeal able to deliver a truly powerful UX in our onsite elements driving high engagement and conversion onsite.
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Corner Widget - a new generation of lead generation tools
A minimalistic lead generation solution, UX-friendly built to engage on-site visitors without being intrusive. Annoying pop-ups are no more.
Convert website visitors and fans to sign up, generate new leads by referrals and reward them instantly. A neat little flag in the corner of the website prompts user engagement, without disturbing the browsing experience and gives an incentive to convert to order at the same time. All In one smooth user session on-site. Low friction and great CX that drives conversion.
49% say friends and family are their primary source of brand awareness.
We have the enterprise experience, technical flexibility and global reach to help you engage your customers and talk to their friends wherever they are.
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