Are you thinking of implementing Referral Marketing as part of the marketing strategy for your e-commerce business? In this blog post we sort out how Referral Marketing leads to increased sales, new customers and a stronger brand!
1. Personalized marketing
Referral Marketing gives you the opportunity to build genuine trust with your customers - which influencer marketing or affiliate marketing can't offer, for example. Personal recommendations help you stand out from the constant bombardment of paid advertising and lets you interact with your customers in a natural way. As new forms of personalization are emerging, it is also becoming increasingly important that your marketing strategies evolve accordingly. Simply put, you need to find new ways to reach out with your message to potential customers - while at the same time you have to work harder than ever to keep the ones you already have. Referral Marketing helps you find new customers through personal recommendations and reward your existing customers for recommending your brand at the same time. It's a clear win-win situation! (Actually it's win-win-win, because value is created for three parties rather than two. Even better!)
2. Top of mind through word-of-mouth
Some e-commerce companies believe that they already have enough customers and that they do not need an extra discount or incentive to stay loyal and continue shopping. For example, your company may have a unique product that no one else can offer, resulting in the number of repeat customers not being a problem. Or maybe you're struggling with becoming top of mind within the target group and are looking for new marketing efforts that will help you strengthen the brand? Regardless of your situation, Referral Marketing can help you by increasing loyalty (which can always be higher) among existing customers. If you can make your best customers even more satisfied - for example, by rewarding them with a discount code - they may go even further to recommend your business, which in turn increases your business growth - which is never wrong. Remember that even unique brands sooner or later get competitors. You will not automatically be "top of mind" forever, earning and keeping that position requires that you actively work with building and maintaining your brand in the mind of your consumers. Referral Marketing is a cost-effective, easy and natural way to do this!
3. Ambassadors are more loyal
By turning your best customers into micro influcers for your brand through Referral Marketing, you will not only increase sales, but also boost customer loyalty among your existing customers. It is a fact that customers who recommend a product to someone they know develop a stronger loyalty to that brand. In the end, a lot is needed for a person to put their name on something - you obviously do not want to recommend a product to a friend that turns out to disappoint them. Your customers will think carefully before giving that personal recommendation - and once they choose to do so, their emotional commitment to your brand will increase, whether they are aware of it or not. In summary, this will lead to you getting more and more loyal customers, which is especially important in today's competetive landscape!
Redeal develops referral marketing solutions for the future of digital retail
We have developed the digital solution that leverages one of the most important marketing phenomenons of all time - satisfied customers who recommend their favorite stores, products and services to their friends and family.
Jens Schill +46 (0)70-771 69 70, email@example.com, or firstname.lastname@example.org